Media is the message

I think that the saying "media is the message" can represent the importance and influence that media has on us today. Every movie we watch, and cd that we listen to is seen or heard through different types of technology or medium. We are so enthralled by making sure that we are using the best technology possible that it becomes part of the message. We have to have the best blu-ray player or the best and newest iPhone or android smartphone. What the technology can do and how we see it imprints and effects us just as much as the message that the movie or song was trying to get across. The medium we use has certainly turned into part of the message that is received.